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Home : Case Studies : Johnson & Johnson Baby Bottle
 Solution:
We invented a patentable angled twist joint which when rotated 180
degrees transforms the bottle from bent to straight. This solution
was inexpensive, maintained the aesthetics of the product, and provided
the needed functionality. View
the Patent.
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Problem:
The client wanted to extend their line of baby bottles into the
type that use disposable bags. This line of bottles has a distinctive
bend in the middle, which would interfere with a customer's ability
to insert a bag of milk. We were asked to come up with a way for
the bottle to bend.
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